Paid search campaigns that bring enquiries from the first week
Google Ads Ballarat management for small businesses that want calls now. I set up and run your campaigns, keep an eye on every dollar and report back in plain English.
Same tool with a newer name
Google renamed AdWords to Google Ads back in 2018, but plenty of people still use the old name. Whatever you call it, the idea is simple. You pay to appear at the top of Google when someone searches for what you sell. You only pay when they click.
The catch is that it is easy to waste money. Broad keywords, poor ad wording and the wrong locations can drain a budget fast with very little to show for it. Careful setup and regular checks make all the difference.
I manage Google Ads for small businesses that want results without learning the platform themselves. I build the campaigns, write the ads, choose the search terms and watch the numbers every week.
The work behind a good campaign
Finding the searches that lead to real jobs while blocking the ones that only cost you money.
Clear ads that say what you do, where you work and why someone should call you.
Showing ads only in Ballarat and the towns you actually serve, so you do not pay for clicks from too far away.
Measuring calls and form enquiries so you can see what the ads really bring in.
Advice on the page people land on, because a great ad cannot save a confusing page.
Regular bid, keyword and ad changes based on what the numbers show each week.
Monthly management fees including GST
The management fee covers my time. Your ad spend is paid to Google separately, so you always know exactly where your money goes. Pick the plan that suits your ad budget.
$198
a month
Ad budget up to $600 a month
Most popular
$396
a month
Ad budget up to $2000 a month
$682
a month
Ad budget up to $10000 a month
$1980
a month
Ad budget up to $50000 a month
Ad spend is paid directly to Google and is not included in the management fee. A takeover fee applies only when I take over an existing account that needs rebuilding.
Fast results now and free traffic later
Ads switch on almost straight away. SEO takes months to build but keeps working after you stop paying. Many local businesses use both. Google Ads Ballarat campaigns bring in work while local SEO slowly lifts your free rankings.
Ads also show you which searches turn into real customers. That data is gold for SEO because it tells me which pages and phrases to focus on. Once your organic results are strong you can ease off the ad budget and keep the savings.
If your website is not set up to turn clicks into calls, ads can be a costly lesson. I can help with that too through web design and SEO that is built to convert.
From first call to first enquiry
1
A chat about the jobs you want, the areas you serve and what you can comfortably spend each month.
2
I research keywords, write the ads, set locations and install tracking so every call and form is counted.
3
Ads go live and I watch them closely in the first few weeks to cut waste early.
4
Each month I adjust keywords, bids and ads, then send a report with clear numbers and next steps.
What people ask before they start
Got a question that isn’t covered here? Ring me or send a message and you’ll hear back within one business day.
Website Design Ballarat manages Google Ads for small businesses in Ballarat and across regional Victoria. Nick Fritzkowski sets up and runs every campaign himself, with no outsourcing. Management plans start at $198 a month including GST. Your ad spend goes straight to Google so you can see every dollar.
A Ballarat small business often starts Google Ads with a budget of a few hundred dollars a month and adjusts once results are clear. The right amount depends on your trade, how many competitors are bidding and how much a new customer is worth. My Basic plan suits budgets up to $600 a month.
Google Ads is the same advertising platform that used to be called Google AdWords, renamed by Google in 2018. Many Ballarat business owners still call it AdWords and that is perfectly fine. The way it works has stayed much the same, with ads shown at the top of search results and payment only when someone clicks.
Website Design Ballarat can take over an existing Google Ads account, including ones set up by another agency or by you. I review the campaigns first and keep what works. An optional takeover fee applies on higher plans when an account needs a proper rebuild. You keep full ownership of the account.
Google Ads can be set to show only to people in Ballarat or a set distance around it. You can also include nearby towns such as Creswick, Ballan or Buninyong and leave others out. Tight location settings stop you paying for clicks from people who are too far away to become customers.
Google Ads can bring enquiries to a Ballarat business within days of going live, much faster than SEO. The first few weeks are a learning period while I trim poor keywords and test ad wording. Results usually become more steady and cost effective after the first month or two.
Your Google Ads spend is paid directly to Google from your own card, separate from my management fee. This keeps everything transparent because you can log in and see exactly what was spent and where. My fee covers the setup, writing, tracking and monthly management work only.
Tell me what you sell, where you work and your rough budget. I will come back with an honest plan and the right management level.
