Rebuilding tired websites without losing the Google rankings you've earned
If your current site looks dated, loads slowly or is a pain to edit, a website redesign in Ballarat can fix all three. I rebuild it on WordPress, keep the pages Google already likes and carry your best content across.
Most businesses feel it before they can put their finger on it
Websites age faster than most people expect. A site that looked sharp a few years ago can now feel cramped on a phone, load slowly or show prices and staff that changed long ago. Customers notice, even if they never mention it. Many simply move on to the next result.
Sometimes the problem is under the bonnet. The person who built it has moved on, nobody has the logins, plugins haven’t been updated in years and every small change costs money. At that point a clean rebuild is usually cheaper than patching things one by one.
The part of a redesign that cheap rebuilds often skip
If your old site has been around for a while, Google has probably got used to some of its pages. Throwing them away and starting fresh can see you disappear from searches that used to bring in work. A careful website redesign in Ballarat avoids that.
Before changing anything, I list every page on the current site and check which ones get visits from Google. Pages that matter keep their web address where possible. Where an address has to change, I set up redirects so anyone clicking an old link, including Google, lands on the right new page instead of an error.
I also carry over page titles and descriptions that are working, then improve the ones that aren’t. After launch I watch Google Search Console for errors so any hiccups get fixed quickly.
Pick the level that matches what's wrong with your current site
Not every old website needs pulling down completely. Here is how I usually think about it.
Website updates
If the site is already on WordPress and works well underneath, sometimes fresh photos, new wording and a few layout changes are enough.
From $2200
A new design built on WordPress and Elementor, with existing content cleaned up and moved across and redirects set up for every changed page.
Website plus SEO
A full rebuild combined with monthly local SEO, for businesses ready to push harder for page one across Ballarat.
Rebuilding on WordPress so you are free to edit and move
Plenty of redesign jobs start on a different platform. I can bring your content across from most of the common ones.
Easy to start with but harder to grow. Moving to WordPress gives you more control over SEO and lets you choose your own hosting.
Sites built on abandoned themes or page builders can be rebuilt on Elementor while keeping your content and web addresses.
Older sites that need a developer for every change can be rebuilt so you can update them yourself.
If the old site has been compromised, I clean up first and then rebuild on fresh, secure foundations.
A redesign should keep the good parts and drop the rest
You keep your domain name, your email, your reviews and any content that still does its job. I’ll suggest what to trim, what to rewrite and which services deserve their own page now. Your phone number stays front and centre on every page.
What changes is how the site looks and works. Pages load faster, menus get simpler and enquiries are easier to send from a phone. Because the new site runs on WordPress with Elementor, you can then make everyday changes yourself.
A redesign is priced like a new build, starting at $880 for a single page or $2200 for a complete multi page site, with the same free year of maintenance.
Common worries about rebuilding an existing website
Got a question that isn’t covered here? Ring me or send a message and you’ll hear back within one business day.
Website Design Ballarat redesigns old websites for Ballarat businesses, with all the work done by Nick Fritzkowski, who has built websites since 1995. Nick rebuilds outdated sites on WordPress and Elementor, carries existing content across and sets up redirects so Google rankings are protected. Redesign prices start at $880 and include a free year of maintenance.
A website redesign in Ballarat does not have to cost you Google rankings if old pages are mapped and redirected properly. Website Design Ballarat lists every existing page, keeps important web addresses where possible and points changed ones to their new home. Search Console is then checked after launch to catch any problems early.
A website redesign in Ballarat from Website Design Ballarat costs the same as a new build, from $880 for a single page site or $2200 for a complete multi page site. Online shops and booking sites start at $3300. Every price includes GST and a free first year of WordPress maintenance.
A Wix or Squarespace website can be moved to WordPress by Website Design Ballarat as part of a redesign. The wording, images and page structure are brought across, then rebuilt in Elementor so you can still edit it easily. Moving also lets you choose your own hosting and gives more control over SEO.
Your existing website stays live the whole time Website Design Ballarat is building its replacement. The new design is built on a private preview link, so customers in Ballarat keep seeing your current site and sending enquiries. The switch happens in one step once you have approved every page.
Lost logins for an old Ballarat business website are a common problem and can usually be sorted out. Website Design Ballarat can help you regain access through your domain registrar and hosting company, then work out what can be recovered. If access is impossible, the content can still be copied from the live pages.
Send me your web address and I’ll tell you honestly if it needs a full redesign, a refresh or just a few fixes.
